Who produced the film?
Kathleen Kennedy
Allison Shearmur
• Who directed the film?
Gareth Edwards
• What other films have they directed?
Star Wars: the last Jedi
End day
Factory Farmed
Monsters
Godzilla
• What was the budget?
$265 million (gross). $219.5 million (net)
• Who stars in it?
Felicity Jones
Diego Luna
Riz Ahmed
Ben Mandelsohn
• What other films have they been in?
Felicity jones: The theory of everything, on the basis of sex. Inferno
Diego Luna: Narcos: Mexico
Riz Ahmen: Venom, The night of, The sister’s brother
Ben Mandelsohn: Robin Hood, Captain Marvel
• How was the film marketed? Which different marketing tools were used?
- Released teaser trailer for Vogue on April 7th 2016- movie was released December 13th 2016, starting to bring the excitement and hype early on
- Trailer viewed almost 300 million times in just 29 hours in June of 2016 showing how successful and loved it was
- Promoted at an event in London where new posters were revealed and more teaser trailers were shown too, only being displayed to an exclusive audience and could not be streamed online. This made it extremely popular and people wanted to find out what was on it, raising the hype once again
- Another trailer was publicly shown in 2016 summer and received many. successful reviews
• What examples of synergy with other products/merchandise can you find?
- Collaborated with Disney
- Made. merchandise (shirts, toys, poster and other this associates with the merchandise produced through Disney, they made toys, t-shirts posters and many other pieces of merchandise sold worldwide
• What examples of cross media convergence can you find?
Disney selling merchandise in there stores.
• Where and when was this film released (nationwide, worldwide) and in what cinemas?
Premiered in LA (December 10th, 2016)
Released in USA on December 10th too and. UK on December 13th
• What formats was it available in (digital / 3D etc…)?
- DVD format
- Online platforms (Apple TV, Disney Plus)
- Blu-ray and 3D.
• Who is the target audience?
- Very broad
- Mainly males aged 30-50 as they grew up watching these films so identified most with them when they got released
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