SOCIAL MEDIA
As part of distributing our film, we devised various marketing strategies in order to reach our target audience:
Since we were all very familiar with Instagram, we chose it as our first marketing strategy. Since users on Instagram have an average age of 16-32 (which is our films target audience) we thought it would be the perfect social media platform to focus on most. We decided to put a brief summary of our film in the biography of our page, so viewers can see if they'd enjoy the genre and what it is about, in the hope of drawing an audience base in. Once we attracted an audience we were able to maintain them as followers, allowing us to remain in contact through our feed and profile, keeping them informed in things going on with our film!
Click here for our Instagram feed!
We created our own Twitter feed and posted material that was related to our movie genre and target audience. This included trailers from over films that are similar, re-tweets from similar films and tweets that we wrote ourselves, giving an insight into our films plot.
Click here for our Twitter feed!
When creating the Facebook page, we wanted to make the title simple like our other platforms so it was engaging and straight to the point. Like Instagram, a biography was used, once again informing viewers what our film is about. This includes enough information for the audience to understand enough about our film but not too much so that there is no big question or suspense/mystery that will cause the audience to want to find out more. We posted our film poster on our Facebook page so that the audience were further captivated and wanted to continue to follow our movie.
Click here for our Twitter feed!
Great work: very imaginative and creative! Now present this on (say) Piktochart.
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